Fertilizing in November
Fertimix is advertised as a "winterizer is a late fall fertilizer designed to help lawns store more food for the winter survival and to encourage thick and rapid growth and rooting in the spring. This fertilizer product is best used when outside temperatures are cool. This product may also be applied in the spring to jump start greening of turf."
I have a hard time understanding the concept of "winterizing" a lawn, but the bottom line is that with the cold weather we have had it is too late to fertilize your lawn because the grass is already dormant and will not take up the nutrients. A spring application would have been better.
Here are some references on lawn care: