Need a templete

Asked April 3, 2014, 3:20 PM EDT

Hi Im looking for a templete for a visual preference survey and can not find one online. Please help

Genesee County Michigan program evaluation tools and methods of program evaluation

1 Response

The template that you will use will greatly depend on how you would like to display the images as well as the number of images being used. Carefully consider what format you present the options in such as electronic or paper. Many online survey data collectors (i.e., Survey Monkey, Qualtircs) have question formats that allow click-and-drag type ranking or a sliding scale under an image for marking preference score. Typically, if you want the participant to compare options, the different images are labeled (e.g., A, B, C, D) and the participant is asked to rank the image. Use a rating scale that goes from negative, to neutral, to positive scoring. Provide as many response choices as the ranking responses on a score sheet ("survey"). For example, if you have 7 images, you can use a scale that is -3, -2, -1, 0, 1, 2, 3. With the positive ratings meaning greater satisfaction/ interest/ preference (whatever the situation is for using the visual preference strategy). Instructions for people reviewing and ranking the images will be necessary. Keep these next to the area where participants are recording their rankings (survey or score sheet). To calculate once responses are collected, use the mean (average) score of the image. If you don't want participants to compare images of options, ask a direct satisfaction or preference question on a -10, to 0, to +10 scale and use the means to indicate which category the image was placed into (not preferred, neutral, and preferred. sometimes simply stated as No/Maybe/Yes). See examples of surveys and reports here: Collect demographic information (e.g., gender, age, residence type, income, etc) about the participants to contextualize results or sort the preference ratings based on groups. Additional resource: